There are many reasons your business needs to use a branded email address using a customized domain name. Let’s look at what the top ones are:
Branded Email Establishes Legitimacy
Customers want to trust a companies before they choose to give their business to them. This is the number one reason businesses should use branded email – not only does it give your business a deeper level of branding, but it establishes the business' legitimacy. This is because your email is often the customer’s first impression of you, especially if email or print marketing had an email for contact. It makes your business look professional and can set it apart from the competition. Phishing schemes are a very real concern these days and many of these fake emails come from people trying to pose as a legitimate business. The best way for your customer to know if the email is really from you or a potentially dangerous location, is by the email address' domain name. If the customer can look at the sender address and see your business’ domain, they will feel more confident clicking links or replying back with sensitive information.
Branded Email Builds Your Brand
A business can never have too much company branding. From business cards to bumper stickers to coffee mugs, there are branding opportunities everywhere. This should includes your business email too. Every time your employees send an email, it reinforces your business brand to the customer. It not only reminds the customer that you have a website, but gives them a peek into what your company is all about.
Branded Email Separates Company Departments
Having a branded email allows you to create multiple email addresses or email aliases for different departments and company objectives. This is a huge benefit as email@example.com may not always the best address to email or your business may not want the customer to directly contact your employees. It helps compartmentalize the work and make sure that the right person / department receives the correct emails. You can create emails like firstname.lastname@example.org, email@example.com, firstname.lastname@example.org and many others that can point to one or more members of the organization. It also helps the customer, by pointing them to the right email address for the issue they need addressed.
Branded Email Isn’t Expensive
With Office 365’s Hoste Exchange service your business can add as many individual email addresses and email aliases to your company's branded domain on an as needed basis, access email from anywhere across all major platforms, get industry leading anti-malware / anti-spam filtering built in, send email attachments up to 150MB in size and get 50GB of storage per mailbox. Prices start at just $4 per user per month. Microsoft manages the email server and Farmhouse Networking handles the setup / administration of the rest, which making it simple for you to have a professional branded customized business email address.
If you don’t have a branded email address, now is the perfect time to get one. Small businesses often think they don’t need one or can’t afford it, but that is simply not true. Help your business by setting up a branded email today by giving us a call or email to let our Office 365 experts get your business started on the path to better branding.